Adidas has its roots in Germany but is a truly global company. Around the world they employ over 57,000 people. Employees from about 100 nations are working at their global HQ in Herzogenaurach, Germany – the ‘World of Sports’. Every year they produce over 900 million sports and sports lifestyle products with independent manufacturing partners worldwide. In 2018 they generated sales of € 21.915 billion. These numbers alone can easily suggest that adidas is quite a large and also multifaceted organization.