Reebok first released “Blacktop” in 1991, applying distinct design elements like durable materials and vibrant color pops and patterning to complement the style of play, creativity, and attitude of players on the Blacktop, free from the walls (and rules) of a gymnasium. The 2023 “Blacktop” incorporates that same design language for OGs and a new generation.
Issued in ’92 for the larger-than-life rookie star, “Shaq Attaq” became Shaq’s first signature shoe. It combined new “Shaq” branding elements with innovative Reebok technologies like a custom-fit Pump bladder and carbon fiber footplate, putting on display Reebok’s disruptive approach to performance footwear. Most importantly, the shoe provided Shaq with best-in-class comfort and stability on court as he broke countless rims and records.
